Over the past several years, voice service providers have spent millions migrating from TDM-based networks to next-generation IP technology. However, they have not updated their development and distribution methods. While moving to IP has made network operations more efficient, closed systems and mass marketing continue to stifle innovation. From the end-users’ point of view, phone service is still just phone service. Until service providers find a faster, more cost-effective way to add value, they will be stuck with nothing to sell but commodity services at commodity prices.

BroadSoft Xtended offers service providers a new approach to creating value. In the Web 2.0 world, systems are open and innovation trumps tradition, leading to a steady stream of exciting new applications. Moreover, end-users are free to deploy third-party “mashups” that combine applications from a diverse range of sources and create new value almost overnight.

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