The telecommunications industry is in the midst of a transformation. Service providers and their networks are changing in order to provide the advanced services that end-customers want. Given the fact that traditional players in the market space are generally not integrating those in-demand services, combined with the reality of new competition from outside the market space, service providers must adapt to an ever-changing landscape of new service offerings, service pricing and bundling.

Transformation can be broken down into three topics:

• Service Provider Transformation
• Services Transformation
• Network Transformation

This paper provides BroadSoft's view of this transformation and discusses the changes that need to occur in the network in order to enable it.

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